Paul Carroll Photography has expanded into it’s own dedicated studio space where we offer high-end product, catalogue and fashion photography services. Our latest studio commission has been for Ramtech Electronicsphotographing their range of portable alarms and safety equipment, which they sell into the leisure and construction industries. Having struggled to use their existing products shots successfully in marketing material, Ramtech asked us to shoot their products against a brilliant white background with a subtle reflection and provide a second digitally ‘cut-out’ version, which could be easily used in their websites, adverts, posters and brochure design. We were careful to achieve the brilliant white background without any overexposure of the product, or any light ‘bleed’, so the product was clearly defined. Achieving a clear and readable display on the accompanying graphics tablet also added an extra level of complexity to the photography, which we were careful to pay close attention to. Ramtech were delighted with the final results and we look forward to seeing the pictures in their marketing material throughout the course of the year – and we’ll be sure to share some of that with you here!